Industry Specialisations

  • Fashion
  • Radiology
  • Medical Services
  • Labour Hire
  • Hospitality
  • Pharmacy
  • Professional Services
  • Retail

Skills & Expertise

  • Business advisory & strategic advice
  • Business performance reviews
  • Financial modelling & forecasting
  • Business valuations
  • Business structuring
  • Succession & estate planning
  • Asset Protection


  • Bachelor of Accountancy, University of South Australia
  • Chartered Accountant - CAANZ
  • The Tax Institute - CTA
  • Diploma of Financial Planning

Elena Krotiris


Elena recognises that the key to building strong and enduring relationships with her clients is understanding their passions and what motivates them, as well as understanding their business. She enjoys working closely with her clients to help them achieve their business and personal goals, steering and supporting them along the way and sharing in her clients’ achievements.

Elena is experienced in identifying the unique management accounting needs of her clients, selecting and implementing the appropriate strategy, and measuring the outcomes.

An avid supporter of privately owned business, Elena provides strategic business advice to SME enterprises and specialises in helping clients to comply with industry-specific accounting and tax legislation requirements. Beyond compliance, Elena has assisted start-up businesses achieve sustainable growth, has sourced finance for businesses looking to grow their operations and worked with clients to plan for the future by assisting with financial forecasting, tax planning and succession planning.

Elena’s most recent client projects include:

  • Facilitating strategic planning days for a number of clients
  • Providing business restructure to clients across a variety of industries
  • Advice and assistance to a local fashion designer with asset protection strategies, intellectual property arrangements and restructuring
  • Advice and assistance with banking facility arrangements for a number of clients
  • Assistance with negotiating leasing arrangements for pharmacy and medical practice clients
  • Assisting a range of clients with cash flow management, reporting requirements to third parties and putting in place preventative measures to assist with monitoring banking covenants
  • Assistance in relation to succession and estate planning for a number of clients